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Search Engine Optimisation (SEO) is a vital part of any digital marketing strategy. Simply put, SEO ensures that when someone is searching for something you offer online, your practice website appears!
If you have just welcomed a pet into your family, you may Google, "Vet near me" - this is where SEO comes in!
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Your ultimate goal with SEO is to appear as far up as possible on Search Engine Results Pages (SERPs) by understanding what search terms your target audience (pet owners) are using, and undertaking tasks both in the backend of your website and on other websites to increase the visibility of your site. This improved visibility builds credibility and this can ultimately lead to business growth.
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But, here's the thing. SEO is not a quick fix. It's a vital and ongoing task for anyone with a website which is why some are more successful than others. An effective SEO strategy takes time not just to implement, but to maintain to ensure you appear top of the search engine rankings - it's hard to climb and in this competitive day and age, easy to slip down. ​​
Success Story
We started SEO for a veterinary practice that had never invested any time or budget in this part of their digital marketing strategy before.
Their website had not been optimised in any way for search engines and their local SEO was delivering poor results.
After just a couple of months, both of their branches were ranking in first position for their chosen keywords and their website's traffic had increased by 54%.
To discuss your business needs and aims, get in touch. Every business is different. We create a package which fits you.