Why your pet business needs to be blogging

Blogging has become a vital cog in the marketing wheel for any business operating in the 21st century; after all, customers are online! Unfortunately for the likes of pet businesses, clients often turn to ‘Dr Google’ for the information they need - or should we say more often than not, ‘mis’ information. Having a blog as a pet professional is an incredibly useful tool to underpin your business aims, educate pet owners, and help you achieve your goals. Here are a few reasons why!

1. Create your ideal client or customer

Whether you, too, saw the ‘new puppy owner’ trend during lockdown, or you have longer-standing clients and customers, as a pet professional, there's certain information you want them to know to assist them with being responsible pet owners. Educating your pet owners can not only help create your ideal client/customer but also, ultimately, improve animal welfare too. While appointment times are the perfect place to start, having a blog can reinforce key messages and also reach pet owners you don't frequently see.

2. Keep your audience updated with the information you want them to know

It's safe to say that as a pet professional, you have a lot of helpful information to share with your pet owners. Blogging allows you to ‘get ahead of the game’ and provide up-to-date information directly to your target audience, positioning you and your business as a reliable source of information. This in turn bonds pet owners to your business, not only because of the helpful information you provide but also because you can communicate with them in your own ‘brand’ tone of voice and personality, creating a valued connection. In addition, blogs are also a great way to update your pet owners on business information, whether that be new equipment, opening hours, policies etc.

3. Build online visibility

The bottom line is that the more content you put online, the better chance your business will have of appearing in search results. Of course, not every client or prospect will read your blogs, however, the majority, if not all of your clients and customers, will use Google (or other search engines) to search for information. If your blog answers their question, they will find your blog and discover your business. Voila!

4. Complement your content strategy (social media, website, newsletter)

As a pet professional, you want to be working ‘in’ your business. It’s often therefore tough to be consistent with your online marketing when working ‘on’ your business. By posting regular blogs, not only are you increasing traffic to your website, but also inadvertently creating content you can be including in your client newsletter or posting on your social media, streamlining your content planning, saving you time, and reinforcing consistent messaging.

5. Build your brand for sales

While a blog can be used to position products or services in the mind of your target audience, its most effective purpose is to be a reliable source of information, which helps build brand recognition. Blogs, in turn, are an effective sales tool, as there are numerous ways to inform your audience, without a ‘direct sales pitch’.

6. Improve SEO

Having regular up-to-date information on your website (in the form of a blog) can positively affect your SEO (search engine optimisation). In its simplest form, it will help your website rank higher in search engine results, ensuring improved visibility!

While we know how valuable blogs can be, we appreciate one of the biggest challenges for pet businesses is time. Time to create a content plan, time to write a blog regularly and ensure it’s optimised for search engines, and time to publish/promote your blog and find appropriate images to go with it. Our qualified veterinary copywriter is here to help!

To explore some basic options, please visit our bespoke services page for more information, or drop us an email at hello@join-embark.com to chat further.