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While the digital world is leading the way in terms of communication, there is still a huge demand for, and value in, printed materials. The pandemic forced us to become more creative with how we ran our industry, it also, however, demonstrated the value of connection (not through a device!). Ever heard of ‘digital fatigue’?
The pet industry is unique in that pet owners, who are our target audience, come from all demographics imaginable, each with different preferences to consume information. While our world is becoming progressively digital, our industry in many cases, will remain face-to-face.
For that reason, it's imperative that we don't alienate those pet owners who choose not to use online means and ensure we have educational and digestible information in all forms. This isn’t just about client and customer preference, however, it’s also about opportunity!
Next time you see pet owners waiting for an appointment, or browsing the shelves, ask yourself - what information could I be communicating now, while I have my captive audience's attention?
If there is one thing we’ve learned over the last few years, it’s that convenience is key! With everything at our fingertips, pet owners don’t just have the expectation to find what they need online, they also want it in person. Striking the right balance between expectation and opportunity is key.
Whether it’s online or offline, however, the most important aspect in both, is your brand. Your brand is pivotal to your business identity - people buy from people. It communicates who you are and what makes you different in a world which is increasingly more competitive. Ensuring this is consistent across all client, customer, and prospect touchpoints is imperative. It can keep clients and customers bonded to your pet business, increasing loyalty, and ensures you become the trusted voice for pet owners in your local area. So, whether you’re communicating with them online or offline, pet owners will know however they’re consuming your information, it’s a reliable and trusted source and so becomes their ‘go to’.
Whether you need some support in understanding or developing your brand, or you would like some business literature printed to ensure your brand is at every touch point, communicating the messages you want them to know effectively, we’re here to help. Our offline work includes, but is not limited to:
Stickers
Appointment cards
Leaflets
Brochures/booklets
Pet magazines (for adults and children)
Promotional posters
Print adverts (e.g. magazines)
Logo creation & redesign
By creating a comprehensive marketing plan that includes both offline and online marketing, you can ensure you appeal to customers of all types, giving your pet business the best opportunity to target all of your clients with the information you want them to know. Offline isn’t dead just because online is becoming more prominent…
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