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Facebook ads are a powerful marketing tool for veterinary practices. They are low-cost, highly effective and measurable. For independent veterinary practices in particular, where you may not have a dedicated marketing department working towards your practice aims, they can be a game changer.
Why Facebook Ads for veterinary practices and not Google Ads?
All veterinary practices want to want to be able to reach and find their ideal clients. In today’s digital age, when looking for veterinary services, pet owners tend to search for what they need online. This is why savvy veterinary professionals invest in aspects of their marketing such as their SEO (search engine optimisation) and website.
However! Whilst Google ads also have their place, what is unique about Facebook Ads and why forward-thinking practices are utilising and prioritising them as part of their strategy, is that you don’t need to wait for someone to search for you before they can perform. With Facebook, they are actively targeting your key messages to your target audience, often unknowingly, whilst they are undertaking their daily enjoyment of ‘social media’.
Find and reach pet owners with Facebook Ads
Let’s face it, social media is part of everyday life. Facebook, in particular, is the biggest of them all, with over 3 billion active users. Facebook ads, when used as part of a wider marketing strategy, can support brand awareness, growing your community or increasing revenue in the form of new client acquisition, sign-ups to your health plan or uptake of a particular offer, which are just some regularly used examples - the list goes on. In addition to the fact that ads can be inexpensive and highly targeted, of course, having a Facebook presence itself, is completely free of charge. It is the best place to find your clients and educate them with the messages you want them to know.
Case study
One of our clients recently saw the benefits for themselves and we have now incorporated Facebook ads into their wider marketing strategy. Surrounded by corporates, competition for clients (or pet owners) is tough. After significant investment into a refurbishment of their facilities and equipment, it was time to grow their client base. The brief? A cost-effective and measurable solution to grow revenue through client acquisition. They didn’t need to wait long before they were able to reap the rewards!
Within one month of us running a targeted Facebook Ad set, client acquisition, or ‘pet registrations’ in this case, increased by 36%!
Too good to be true?
It really isn’t. We design fully branded adverts for your practice and undertake the background work of setting up, targeting and monitoring your ads before reporting the results back to you each month. This real-time information helps us to ‘tweak’ the ads as required, optimising results for you. When used with a wider marketing strategy, it is one of the most advanced and effective tools at your fingertips.
Facebook provides your practice with the control to reach out to potential clients or pet owners whenever you want, to create interest. Facebook cleverly took the information and interests users openly share and built a powerful advertising engine around that data - this is why they are the most successful social media platform in the world.
If you would like a no-obligation chat, be sure to book a call via our website or drop us an email to find out more.
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